Some hardcore trail running at The Pinnacles National Monument in California. Awesome location, great trails, caves, condors… rattlesnakes!
Are you on the right path?
Here’s a good one, close to home, with some homegrown talent. Finding good run models can really be a challenge, so we decided to raise our own. This is Macon running out at Johnson Ranch in San Luis Obispo.
Some of the ads we shot last fall for Pear Izumi are starting to roll out in a bunch of cycling mags. We spent three days between Moab, Utah and the Colorado Rockies, looking for weather extremes. Weather No Longer Matters is the tag line, with some clever copy put together by Pocket Hercules. First the heat, then the cold.
Spent a couple of days last week with the Pearl Izumi Pro Triathlon Team in the wind tunnel in San Diego. Pretty cool stuff. Here’s Cameron Dye hammering away.
We had a lot of fun in the past few weeks working with Motive for Diet Mountain Dew. Spent some time with ESPN talent Dick Vitale, Mike & Mike and Erin Andrews. The shots were produced in Arizona, Connecticut and New York City. The main site for the Fuel the Frenzy promotion just launched… in-store on it’s way for the NCAA tourney.
